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Malaysia seeks trade ventures |
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MANILA, Philippines--Philippine and Malaysian retail outlets are expected to be put up in the major cities of the two countries as a result of the efforts of a Malaysian mission.
The 20-member mission, led by Malaysian Entrepreneur and Economic Development (MECD) Minister Yang Berhormat Dato Noh Bin Omar, is pursuing joint franchise ventures as a way of strengthening diplomatic and economic ties between the two countries.
The MECD has put up a Malaysia Pavilion at the 3-day Franchise Expo 2008 going on at the SMX Convention Center in Pasay City, with Omar and Trade Secretary Peter Favila doing the opening honors.
The exhibits of franchise brands may be viewed at the expo up to early evening Sunday.
Among the members of the mission were representatives of the Perbadanan Nasional Berhad (PNS), Malaysia External Trade Development Corp., Malaysia Franchise Association and various franchise firms.
Its objective, according to the MECD, is to share with Filipino firms the franchise business opportunities in Malaysia, and to introduce Malaysian franchise brands to the Philippines.
"The Philippines is the ideal partner as its franchising industry has been on a steady rise during the past years, as seen by the number of outlets opening simultaneously throughout the country. The presence of foreign franchises triggered the emergence of home-brewed franchises," the MECD said in a statement.
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